Our inspiration is you and your success. Our goal is to educate you on how to make smart decisions regarding the name of your business. Especially when your business will compete with other websites online. The internet has made it easier for small companies to compete with large ones, but that is a double edge sword. This also means it is easier for others to compete with you. As such, you need to understand the role your name serves in the digital world. We hope to that this site helps you get that understanding and to maximize your competitive positioning.
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