NAME = Brand
NAME identifies who you are, what you are about.
NAMES are recalled, searched, and communicated.
YOUR NAME is your bond to those you do business with.
Choose your NAME wisely, build trust in that NAME, and then protect that NAME dearly.
YOUR = Representing YOU
What are YOUR values?
What image do YOU want to project?
When people discuss YOU, what would YOU like for them to know and say?
YOUR NAME is the foundation, that YOUR business is built upon.
STARTUP = New Business, New Product, New Service
STARTUPS have one chance to make a first impression.
STARTUPS must compete against incumbent companies, products, services, and ideas for mindshare and traffic.
STARTUPS must be created on the foundation of a great NAME that represents YOU.