Production and ownership of this video courtesy of Donuts Inc. Copyright © Donuts Inc
Geoff Stevens’ passion for fly fishing has inspired him to focus that energy on his business, now called Wyoming.Fish (http://www.wyoming.fish/).
Geoff lives and works in one of the most beautiful parts of the world, near the majestic Teton Mountains in Wyoming. This is the country where the deer and antelope do play and fisherman come to test their skills catching trout using fly-fishing gear. Geoff says he likes the domain name Wyoming.Fish, because it is short and encompasses the entire state, so when someone wants to go fishing in Wyoming – Wyoming.Fish just makes sense.
Two more quotes from Geoff’s impassioned video are even more revealing of his rational for branding with this domain
“When you name something, you call it out of abstraction and you are really calling it – what it is.”
“When you are a company that is dependent upon web traffic, you have to get your domain name right!”
Watch the video for even more insight to Guoff’s story of Wyoming.Fish on this Name Your Startup episode of Video Testimonials.