Morgan Linton, co-founder of Bold Metrics Inc. shares valuable insight to the recent rebranding change made by his company.
Branding is more a process than a task. It is not easy, and it is not fast, and it does cost money and cost in resource utilization. This is why the decision on the brand name should be made with the utmost of consideration. Still, even when you have done your due diligence, you find the need to someday rebrand. A smart business owner is paying attention to all factors that affect the business, including competitors, trends, and new opportunities. This story is full of valuable lessons, and is a great example of knowing when it is necessary to rebrand.
Morgan shares valuable insight to the story of Fashion Metrics transition to Bold Metrics. I assure you that if you listen to this interview, you will learn something new. Morgan discuss the changes happening in the retail business, a future use of virtual reality, branding and rebranding strategy and challenges, domain name strategy. and something about the color purple that almost none of us know about.
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For more information on Bold Metrics Inc., go to their website at http://boldmetrics.com/
There is also a good Business Wire article about them at http://www.businesswire.com/news/home/20161213005400/en/Bold-Metrics-Launches-Brand-Solutions-Accurately-Predict.