Production and ownership of this video courtesy of Donuts Inc. Copyright © Donuts Inc
Suyog Mody and Anu Menon’s are co-founders of Driftaway Coffee, a subscription-based service that delivers fresh-roasted coffee beans to customers’ doors. (http://www.driftaway.coffee/).
In this video, Suyog and Anu share the Driftaway Coffee story and explain why they chose to brand on the domain name driftaway.coffee for the home of their brand. Great business concept and story on branding. As Suyog says in this video, “With two words, you can explain your entire business.”